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2/1/2024

DELOITTE: TECH TRENDS 2024

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Generative AI: Force multiplier for human ambitions

Deloitte Chief Futurist Mike Bechtel provides perspective on the current excitement around generative AI within the context of Tech Trends’ macro technology forces.


Last year, our team of futurists and researchers decided to use generative artificial intelligence (AI) to create the cover and chapter art in Tech Trends 2023. The result was nothing short of spectacular. Yet our exacting design standards required significant human collaboration and intervention in the generation process. On the heels of that successful experiment and the subsequent launch of ChatGPT and ensuing generative AI mania, we decided to explore the use of AI-generated text to help write the introduction of this year’s Tech Trends. As with last year’s artwork, substantial human intervention was required, supporting our point that in the era of artificially intelligent machines, humans are more important than ever.​

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